Who wants to be a brand?

Who wants to be a brand?

For many years, I studied and worked in marketing and branding. My master’s thesis back in 2007 was on online branding of UK museums, before iPhones or social media -or online branding, really – were a properly a thing… you could say I was ahead of the...
A field guide to slacktivism

A field guide to slacktivism

What – or who – do you imagine when you think about “an activist”? A young person screaming through a loud speaker? A protestor throwing orange paint at a Mona Lisa? Someone blocking a highway? Someone on a hunger strike? An old lady pestering her elected...
On beauty hunting

On beauty hunting

Two things you should probably know about me: I can’t sit still and meditate – my mind just doesn’t stop when my body is at rest. I’m not a walker. That’s just not something that was ever at the top of my list of “enjoyable things to do”. And yet, a “walking...
Snipers and watermelons

Snipers and watermelons

A small village called Cioburciu, on the banks of river Dniester, in the Soviet Republic of Moldova was where I spent every childhood summer until I was 11 years old, all three glorious months it, from early June to the end of August. We would stuff boxes and...